The key to a successful business is advertising and proper branding. Many new very potential businesses start up and then fail because the owners of these businesses do not have enough knowledge about branding and correct marketing strategies. There are two things you will need to do. The first is to advertise your product to your customer in order to make them buy the product and bring in money. But this is not a long term marketing plan. You need to also work on building up your brand so that in the future, you will no longer need to advertise or coerce your customer in to buying your brand but they will come to you because they already know your product and trust your brand name.
Building up your brand name
You need to work on building up your brand name simultaneously to advertising your product. You need to make your brand a household name and a trusted brand name. You will notice that many product have become associated with their brands so strongly that people today actually refer to the product itself by their brands. The way to do this is to make people see your brand as much as possible. The more people see your brand, the more it embeds in their minds and they subconsciously begin to trust your brand. You could choose to have personalized mugs, personalized coasters, personalized key chains and a variety of other things printed and sent to your potential customers in order to have your brand with them at all times. This will increase the chances of your brand becoming a trusted house hold name.
Once you have a client base built up, make sure that you keep those clients happy at all times. You can make a note of their birthdays, anniversaries and other special events and make it a point to send out customized corporate gifts and party favours to them with your branding on it. This will not only help with your branding but it will also make the customer feel like you truly care about them.
In terms of advertising your product, you need to do so from all available angles. You can advertise on social media and on the internet which will usually not cost you a lot of money and you will also need to advertise on traditional media such as the newspapers and also give out leaflets to shops and stores because not everyone is on social media. However, social media allows you to reach thousands of clients without having to spend too much money in the process and this is the best form of advertising.